What are QR Codes & Their Marketing Uses

Scan this QR Code and you will visit our Facebook profile

“A QR Code is a matrix bar code (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.” ~ Wikipedia

What can QR Codes do? Basically with a QR Reader you can scan the code with your smart phone and it will perform a function or present more data such as maps, websites, or contact information quickly and easily for consumers.

  • Browse to a website
  • Bookmark a website
  • Make a phone call
  • Send an SMS (text)
  • Send an Email
  • Create a Vcard (will import contact info into the scanner’s phone)
  • Create a meCard (like a simplified Vcard)
  • Create a vCalendar event (import events into the scanner’s calendar program)
  • Google Maps
  • Android Market Search
  • YouTube URL for iPhone
  • Encode the latest tweet of a user
  • Tweet on Twitter
  • or jut put in some text

Mostly QR Codes have had a large impact in Japanese marketing and in other Asian countries as well as Europe. It has been slow to take hold in the United States but that could potentially change as more cell phones are now equipped with QR Code readers.

About Matthew Eldridge

Matthew Eldridge has worked at Barker Design since 2000. He attended Roger Williams University in Rhode Island and graduated with a Bachelors in Fine Arts concentrating on Graphic Design at Rocky Mountain College of Art & Design in Denver, Colorado. Over the years he has worked on Annual Reports, Corporate Identity and most of all the Web Development projects at Barker Design.
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