Cancer League of Colorado Foundation Website Deployed

Cancer League of Colorado Foundation WebsiteBarker Design has deployed the Cancer League of Colorado Foundation website.

As an all-volunteer organization, the Cancer League of Colorado depends heavily on philanthropic support to fulfill its mission. By charter, all gifts received by the Cancer League of Colorado are used in the year received to fund preliminary research needs (seed money), supporting the community’s most promising research and service efforts. The charter prohibits a charitable endowment.

For more information about Website Development by Barker Design please contact us at info@barkerdesign.com or call 303-843-0766.

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Volkswagen The Force Commercial (Matt’s Favorite Super Bowl Ad)

Here is my favorite Super Bowl commercial this year, The Volkswagen The Force Ad (Darth Vader Ad) Although I like quite a few of them this one by far connects to my life and family the most which makes it my favorite.

Overall the commercial is very simple without any seductive girls, no tools, no misogyny, nobody being hurled through plate-glass windows or off the wall antics. It connects on a simple level incorporating Volkswagen into your daily life.

Over the years VW has been very innovative with their advertising, utilizing honesty and humor from the very beginning. Here are a few early classic advertisements by VW.

I am biased though my son has done the same thing, I only wish I had started my car like that with a remote start.

Vote on your favorite Super Bowl Commercials at YouTube.com/adblitz

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Content Management Systems For Marketers

Barker Design is always testing, trying and evaluating many different Content Management Systems (CMS). For some of our clients a 3rd party CMS is a perfect solution when common management tasks are required for their websites saving money with their development and maintenance costs. Not all websites require custom coded CMS’s.

Here are some of the features Barker Design can implement with the Sitefinity CMS for you company’s online marketing needs.

Sitefinity 4.0 brings usability to the next level

Sitefinity is a powerful CMS platform offering many enterprise features, and simple, easy-to-use online administration for managing your website. The new revolutionary User Interface is very task oriented and simplifies the user interaction with the system.

Includes the SEO tools to help you optimize website content

Sitefinity includes SEO tools to ensure that you are getting the most of your website via improved discoverability among search engine results.

Measures the effectiveness of your online strategy and helps you manage customer experiences

The integrated Analytics module allows marketers to leverage traffic statistics, usage information and visitor profiles to better understand your site visitors and to improve your online presence. You are now able to optimize your website content and better respond the needs of your audiences.

Includes a content mashup service

Draft, schedule, publish, expose, aggregate and mashup content from various sources, external websites and blogs all within the Sitefinity interface. Sitefinity 4.0′s publishing system is designed to publish, expose, consume, aggregate, and mashup content.

The POP 3 publication pipe, allows you to publish content to the website directly from your e-mail inbox. Additionally the Sitefinity Twitter connector allows you to set a one click property, which publishes your content on Twitter through the Twitter account you have selected.

Allows you to optimize your lead generation process

With the advanced Forms module, which comes out-of-the-box with Sitefinity, you are able to collect information from your site visitors, which will help you better profile your website content to successfully convert leads.

You can easily create registrations, surveys, questionnaires, and applications with the flexible Sitefinity form builder without the help of the IT department. By using drag and drop widgets (text boxes, multiple choice, checkboxes, etc.) you can create a new form and define which fields are required without writing a single line of code.

You are free to experiment with different forms to optimize your lead generation process.

Guarantees accessibility and complete control over website content

You can access and manage your website via the Sitefinity interface from any browser in your own language. The system offers the widest cross-browser compatibility in the industry and the interface can be easily localized to your language.

Sitefinity’s html editor produces W3C and Section 508 compliant content and your website visitors with special needs will be able to easily navigate and review the presented content.

Ensures easy integration with other business software or systems

Sitefinity 4.0 brings unprecedented abilities for connectivity and integration with all kinds of systems and Social Media. The Web CMS is easily integrated with CRM systems, business applications, marketing automation platforms, digital asset management, e-commerce and analytics solutions.

Is infinitely scalable

The system is designed for the enterprise, making it easy for your company to expand your website as your company continues to grow.

Over the past few years we have been utilizing the Sitefinity Content Management System developed by Telerik. We have created custom templates, modules and other custom items built on the Sitefinity CMS. From design & planning to deployment and hosting we have provided great websites with a user friendly CMS for our clients.

Contact Barker Design for information on how we can help your company with your website marketing by adding a CMS to your website.

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“Angry Birds” Fans Might Get An Innovative Ad During The Super Bowl

Well the Denver Broncos aren’t in the Super Bowl so our attention at Barker Design is especially on the ads this year. A report says that a embedded code will be displayed on an Angry Birds Super Bowl ad designed to be paused with your DVR.

This sounds neat but the one thing I can’t do is pause live sports games. I can’t stand knowing that I’m watching a sports event in the past. I guess I will have to record the whole game and check out the ad later in greater detail.

Also check out this site to watch past Super Bowl Ads: http://superbowl-ads.com/article_archive/

Source: http://mashable.com/2011/02/02/angry-birds-super-bowl/

Angry Birds will land at the Super Bowl, according to a recent report.

The popular mobile game from Rovio will be advertised during the big game on Sunday, according to Advertising Age. The spot will have a special treat for fans: an embedded code that Angry Birds players can use to access a special level in the game.

The spot is the first manifestation of Rovio’s marketing partnership with 20th Century Fox, whose Fox TV arm is airing the Super Bowl. The studio is releasing an animated film called Rio. Users who watch the Super Bowl ad and reach the special level in the game will be entered into a sweepstakes. The grand prize is a trip to Rio de Janeiro to see the movie’s premiere on March 22, when theAngry Birds Rio app based on the movie will also be released.

According to the report, a Fox rep said this is the first time a Super Bowl ad is designed to be paused and looked at frame-by-frame to view an embedded code. Reps from Fox and Rovio could not be reached for comment.

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Some Great Small Business Valentine’s Day Promotional Ideas

Here are some great ideas for Valentine’s Day promotions for social media marketing.

  1. Change Your Social Avatars & Build Awareness for a Cause
  2. Create a Valentine’s Coupon or Deal for Twitter and Facebook Followers
  3. Share a Social Media Customer Appreciation Valentine
  4. Host a Valentine’s Day Video Contest
  5. Show Love to a Local Charity for New Fans and Followers
  6. Bonus: Get More with Integrated Campaigns

Read the full article from ReachLocal here >>

Build your social brand awareness by printing postcards or signage that can be displayed at your store promoting your Facebook and Twitter pages. With today’s online printing postcards costs practically nothing to print and can direct people to your Facebook and Twitter sites getting your company more followers and fans.

The more fans and followers you can have, the more direct contact you will have with your customer base as well as helping your websites organic SEO. Google is now placing more emphasis on Facebook likes and Twitter followers in determining your organic search placement. Visit us at BarkerDesign.com to learn more.

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